Investigation Hotline Campaign

Transforming an underperforming ad strategy into a high-converting lead generation system that delivered over 300% growth in conversion rate.

The Objective

Develop a lean, data-backed campaign to generate more qualified leads while lowering acquisition costs.

Services Provided

Google Ads

Search Engine Optimization (SEO)

The Results Worth Celebrating

+326.9%

improvement in conversion rate

+157.7%

increase in total conversions

+67.4%

higher CTR

27.6%

reduction in cost per conversion

THE CHALLENGE

Before partnering with Quikr AI, Investigation Hotline was spending on ads but not getting the right kind of calls. Many leads were low-quality or irrelevant, and the cost per conversion was eating into the budget. For a business built on urgent, high-trust cases, every wasted click meant a missed opportunity. They needed more than visibility—they needed the right people calling at the right time.

The Critical Shift

From: Wasted Clicks & Low-Quality Leads

Campaigns were attracting traffic that didn’t convert into meaningful cases.

To: High-Intent, Action-Ready Calls

We filtered out low-intent traffic, tightened targeting to focus on urgent queries, and restructured the funnel to drive immediate action.

The Transformation

With more precise targeting, stronger messaging, and a streamlined conversion funnel, Investigation Hotline began generating a steady flow of qualified, urgent leads. Every click worked harder, and every call had a higher chance of becoming a real case.

The Outcome

Today, Investigation Hotline has a predictable, scalable lead engine. Their ad spend delivers measurable ROI, and their campaigns consistently bring in the right clients—when they need them most.